Nespresso
- User Experience, Design
- Company: Nespresso
The CHALLENGE
Empower user experience design
From 2017 to 2019 I was appointed UX/UI Design Lead at Nespresso, Our team was in charge of leading the User Experience (UX) and User Interaction (UI) design at Nespresso.
about THE PROJECT
Objectives
Getting to know our users better and more frequently. Defining and communicating the Nespresso UX & UI design methodology to other departments, teams and agencies.
Enforcing this methodology in every design project while setting design standards for Nespresso eCommerce platforms (Website and Mobile Apps) and permanent content.
What we did
Constantly driving the team to deliver excellence on both branding and performance aspects, insulating a data inspired design culture into the teams.Nespresso eCommerce platforms (Website and Mobile Apps) and permanent content.
management
Design
execution
View in action
Project Gallery
We brought together the brand in the digital ecosystem, creating a consistent digital experience from in-store to web. Which included both B2C and B2B platforms, iPad/iPhone internal apps, and the mobile website. To execute all this work we managed various agencies and inhouse talent simultaneously.
★★★★★ 5/5
"I really enjoyed the whole project process. The team delivered a great design based on research and actionable user insights. Wonderful approach and results !"
DESIGN IS CREATIVITY MIXED WITH STRATEGY